About Hooked Golf Co

Hooked Golf Co started with a feeling I couldn’t quite shake.

After years around golf courses — as a golfer, greenskeeper and later a journalist covering the game — I began to notice something.

Somewhere along the way, golf clothing had lost a bit of its soul.

The game was still rich with history. Clubhouses lined with photographs from past championships.

But on the course, everything suddenly looked the same.
Technical fabrics. Athletic fits. Another performance polo.

Vintage golf pieces tell a different story.

A heavy knit sweater from a windswept course.
A tournament polo from the 90s.
A cap from a club most people have never heard of.

They carry something modern golf clothing rarely does: context.

Hooked Golf Co began in 2025 with a simple idea — find the pieces that still carry the spirit of the game and give them a second life.

Because Hooked isn’t just about vintage clothing.

It’s about preserving the culture of golf.

Every piece we source represents something: a place, a tournament, a moment or a style that deserves to live on.

 

- Founder, Linus Johansson